UK firms chase £38bn India contracts but challenges loom

The UK and India have signed a free trade deal, allowing UK firms to access India's £38 billion government procurement market. However, this opportunity comes with significant challenges. Despite the deal, Indian bureaucracy, regulations, and political sensitivities continue to pose obstacles for UK companies. Navigating the complex Indian system and establishing trusted relationships with local partners will be crucial for success. Additionally, intense competition from domestic Indian firms and other international players, along with differences in business cultures, will require UK companies to adapt their strategies and approaches. The potential rewards are substantial, as India's government procurement market is vast and growing. But UK firms must be prepared to invest time, resources, and patience to capitalize on this opportunity effectively. Overall, the trade deal provides a valuable opening, but UK companies will need to navigate a challenging landscape to secure a share of the £38 billion in available contracts.