Those annoying ads in Google Search will be easier to hide soon

Google Search is implementing a new change to make its advertising less intrusive. The company is grouping all paid text-based links into a single "Sponsored results" section, which can be collapsed with a click or button press. This new interface is currently rolling out globally on both desktop and mobile versions of Google Search. The change is seen as a positive step, as the prominence of paid ads in Google Search results has been a major concern for users. While the new layout doesn't completely reverse the trend, it is an improvement that allows users to more easily navigate to the organic search results they are looking for. The article suggests that this change may be in response to increased regulatory scrutiny on Google's advertising practices in the United States and Europe. Additionally, the author expresses skepticism about Google's "AI Mode" and LLM-generated results, which can provide inaccurate information, yet are still prominently displayed in the search interface.