Technology9/5/2025β€’ZDNet

Apple has reportedly launched an AI chatbot, but it's not for the iPhone 17 (or you)

Apple has reportedly launched an AI chatbot, but it's not for the iPhone 17 (or you)

Apple has reportedly launched an internal AI chatbot for its retail employees, according to a recent report. The new beta feature is not intended for the general public or for Apple's upcoming iPhone 17 release. The move comes as Apple's competitors are heavily investing in customer-facing AI tools, like ChatGPT. However, Apple's focus appears to be on providing its retail staff with an AI-powered assistant to help them better serve customers and answer their questions more efficiently. The report suggests that the chatbot is designed to provide retail employees with access to a wide range of information about Apple's products, services, and policies, allowing them to provide more comprehensive and accurate support to customers. While the details of the chatbot's capabilities and performance are still unclear, the report highlights Apple's ongoing efforts to leverage AI technology to improve its customer service and support operations, even if the technology is not being made available to the general public at this time.

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