Technology6/26/2026•Gizmodo

Amazon Goes Rogue on Garmin Forerunner 165 Pricing, GPS Running Watch Now Cheaper Than a No-Name Watch

Amazon Goes Rogue on Garmin Forerunner 165 Pricing, GPS Running Watch Now Cheaper Than a No-Name Watch

This article features deals sourced directly by Gizmodo and produced independently of the editorial team. We may earn a commission when you buy through links on the site. Garmin prices the Forerunner 165 at $249. Amazon has apparently decided that’s someone else’s problem. The Garmin Forerunner 165 is down to $190, below what no-name GPS running watches sell for on the same platform, for a 43mm AMOLED running smartwatch with built-in GPS, 11-day battery, personalized training plans, recovery tracking, HRV monitoring, and 25-plus activity profiles. No Prime membership required, and Garmin’s official store is at $249. No-name GPS running watches at $150 to $200 advertise GPS tracking, heart rate monitoring, and sleep tracking. They deliver GPS coordinates that update slowly, heart rate sensors that lose accuracy during high-intensity intervals, and sleep tracking that logs duration without the sleep stage analysis that actually informs recovery decisions. The Garmin Forerunner 165 delivers GPS accuracy from a brand that has been building GPS devices for decades, wrist-based heart rate that maintains accuracy during tempo runs and interval sessions, and HRV status monitoring that trac

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