Entertainment9/23/2025NYT

Dial-A-Poem Goes Global, Expanding to Brazil and Beyond

The Dial-A-Poem project, launched in 1969 by artist John Giorno, is experiencing a global resurgence. The concept, which allows people to access poetry through a phone call, is now expanding to new locations, including Brazil and Hong Kong. The original Dial-A-Poem initiative was a creative way to bring poetry to the masses, making it accessible and engaging. It gained popularity in the 1960s and 1970s, but eventually faded from the public eye. Now, decades later, the project is being revived and scaled up, with plans to connect people worldwide to a diverse range of poetic works. The expansion into new countries and languages aims to make the experience more inclusive and reach a global audience. This resurgence of Dial-A-Poem highlights the enduring appeal of poetry and the desire to find innovative ways to share it with the public. As the project evolves, it promises to bring the power of the spoken word to people across the globe, fostering a deeper appreciation for the art form.

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