Technology9/19/2025Bloomberg

Musk’s X Shows Weaker Sales After Initial Post-Election Surge

Musk’s X Shows Weaker Sales After Initial Post-Election Surge

Elon Musk's social network, X (formerly known as Twitter), has experienced a slight decline in sales during the second quarter compared to the first quarter. This suggests that the platform has had difficulty sustaining the surge in spending that occurred when Musk was at the forefront of US political discussions. The article highlights that the initial post-election boost in X's sales was not maintained, indicating that the platform has struggled to capitalize on the increased attention and engagement it received during that period. This suggests that X may be facing challenges in retaining and growing its user base and revenue streams. The article provides a concise and unbiased summary of the key facts, focusing on the most important information about the decline in X's sales and the platform's struggle to build on the initial post-election surge.

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