WSL hoping to turn Lionesses fever at Euros into huge boost for domestic game
The Women's Super League (WSL) is hoping to capitalize on the "Lionesses fever" generated by England's run to the Euro 2022 final. Nikki Doucet, the WSL Football chief executive, believes that England's success could be a "massive moment" for the domestic game. The semi-final match between England and Italy drew a peak audience of 10.2 million on ITV, the highest of the year. With the final against Spain being aired on both ITV and the BBC, the WSL is hoping to see even more viewers tuning in. The international women's game has already seen a significant surge in popularity, and the WSL is aiming to capitalize on this momentum to drive further growth and interest in the domestic league. The organization is optimistic that the Lionesses' performance at the Euros will provide a substantial boost for the WSL and women's football in the country.
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