Wetzel: Mike Gundy dug in his heels and got left behind
The article discusses the situation surrounding Mike Gundy, the head coach of the Oklahoma State University football team. It suggests that Gundy has been reluctant to adapt to the changing landscape of college sports, particularly in regards to name, image, and likeness (NIL) deals and player empowerment. The article argues that Gundy's stubbornness and unwillingness to embrace these new dynamics have left him and his program behind. It suggests that Gundy's rigid approach, which was once seen as a strength, has now become a weakness as the industry evolves. The article highlights the importance of adaptability and the need for coaches to be responsive to the changing needs and expectations of student-athletes. It suggests that Gundy's unwillingness to evolve has put him and his program at a disadvantage, potentially impacting their ability to attract and retain top talent.
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