Bumble to test AI-powered dating experience

Bumble will soon test an AI dating experience called, simply, Dates. Dates will be powered by Bee, a standalone product feature designed as a personal dating assistant and matchmaker, Whitney Wolfe Herd, founder and CEO, said during its Q4 2025 earnings call. As Bumble told Mashable, users will start using Dates with an onboarding conversation to discuss values, relationship goals, communication style, lifestyle, and dating intentions. These conversations, which will be with "Bee," will apparently be private and not shared on your profile. Users will also be able to control what elements of the conversation Bee uses to search for matches. AdultFriendFinder — readers’ pick for casual connections Hinge — popular choice for regular meetups Then, Bee will identify a highly-compatible profile and notify both users with a description of why they're a match. If the interest is mutual, the connection moves to a conversation. "To fully recover and return to growth, we must focus on product and technology innovation, which is where our efforts are now," Wolfe Herd said during Bumble's earnings call. Bumble's total revenue and paying users had decreased year over year (14 percent and 21 perce