YouTube Music celebrates 10 years with new features that help it compete with Spotify

YouTube Music, the music streaming service owned by Google, is celebrating its 10th anniversary with the introduction of several new features aimed at enhancing the user experience and better competing with industry leaders like Spotify. The key updates include the introduction of "taste match" playlists, which are personalized recommendations based on a user's listening history and preferences. Additionally, YouTube Music is now allowing users to comment on songs, albums, and playlists, fostering a more interactive community. Another notable feature is the addition of creator badges, which will help users identify content from verified artists and labels. This is expected to improve the discoverability and credibility of musical content on the platform. These updates come as YouTube Music continues to grow its user base and compete with established players in the music streaming market. The new features are designed to provide a more personalized and engaging experience for users, ultimately strengthening YouTube Music's position in the highly competitive industry.