Adobe predicts AI-assisted online shopping to grow 520% during the 2025 US holiday season

Adobe predicts a significant rise in AI-assisted online shopping during the 2025 US holiday season. According to a survey of 5,000 US consumers, the company expects a 520% growth in the use of AI services for research and decision-making before making purchases. The survey found that 53% of respondents said they may use AI services to aid in their pre-purchase research and decision-making process. This suggests that consumers are increasingly turning to AI-powered tools to assist in their online shopping experiences, potentially leading to a substantial increase in AI-driven commerce during the 2025 holiday season. The data highlights the growing influence of AI technology in the retail sector and the changing consumer preferences as shoppers seek more personalized and efficient shopping experiences. This trend is likely to have significant implications for businesses and their strategies in the coming years.