The art of the pregame outfit and the stylist behind the NFL's crossover with fashion

The article discusses the growing intersection between the NFL and the fashion industry, with a focus on the role of Kyle Smith, the NFL's fashion editor. Smith works with players to curate their pregame outfits, helping them to elevate their style and express their personal brand. The article highlights the increasing importance of pregame fashion in the NFL, as players look to make a statement and stand out before the game. Smith works closely with players to understand their individual style preferences and to create looks that are both fashionable and reflective of the player's personality. In addition to pregame style, the article also touches on the NFL's presence at major fashion events, such as New York Fashion Week. The league has made a concerted effort to engage with the fashion industry, recognizing the potential for crossover between sports and style. Overall, the article provides a glimpse into the growing intersection between the NFL and the world of fashion, and the role of Kyle Smith in helping players to navigate this evolving landscape.