Sports9/15/2025•The Guardian
Amazon to offer Champions League viewers new immersive in-game data
Amazon Prime Video will offer a new data-driven broadcast option for Champions League viewers this season. The "Prime Vision" service will overlay various data points, such as expected goals (xG), player statistics, and passing options, onto the live match footage. This new immersive experience, inspired by video game aesthetics, will be launched in the UK on Tuesday for the Tottenham vs. Villarreal game and will run alongside the traditional broadcast coverage. The service aims to provide fans with a more data-rich and interactive viewing experience during Champions League matches.
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