Disney Is All in on Its Next Big Franchise, ‘Impossible Creatures’

Disney has made a significant investment in acquiring the rights to the "Impossible Creatures" franchise, which the company believes could become the next "Harry Potter." The deal, which cost Disney a "substantial seven figures," gives the entertainment giant the exclusive rights to develop the property across various platforms, including films, television, and video games. "Impossible Creatures" is a science-fiction and fantasy concept that centers around a world where genetic engineering has led to the creation of hybrid animals. Disney sees the franchise's potential to captivate audiences, similar to the enduring success of the "Harry Potter" series. The acquisition underscores Disney's strategy of building and nurturing its own intellectual property, rather than solely relying on existing franchises. The company is known for its ability to turn successful properties into multi-billion dollar empires, as demonstrated by its handling of "Star Wars" and the Marvel Cinematic Universe.