Technology9/5/2025Bloomberg

Trump Threatens Trade Actions After EU Fines Google Over Ads

Trump Threatens Trade Actions After EU Fines Google Over Ads

The European Union has fined Google's parent company Alphabet Inc. for abusing its dominance in the online advertising market. In response, US President Donald Trump has threatened to launch a probe that could lead to new tariffs. The EU's antitrust regulator found that Google gave its own ad exchanges a competitive advantage over rivals, violating EU competition rules. Trump criticized the move, suggesting it unfairly targets US tech companies. The president warned that the US could investigate the EU's actions, potentially leading to retaliatory trade measures. The dispute highlights ongoing tensions between the US and EU over the regulation of major tech firms, with the Trump administration defending American companies against what it sees as unfair treatment by European authorities.

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