EA Exec Insists Players Won't See Anything Made by 'Very Seducing' Generative AI in Battlefield 6

In a recent statement, an EA executive has asserted that players of the upcoming Battlefield 6 will not encounter any content created by "very seducing" generative AI technology. This comes as a contrast to the Steam page for Call of Duty: Black Ops 7, which carries a disclosure about the presence of AI-generated content in the game. The EA executive's comments suggest that the company is taking a cautious approach to the integration of generative AI in its flagship franchise, likely due to concerns over the potential impact on the gaming experience and player trust. This stance differs from the approach taken by the Call of Duty team, which has opted to be more transparent about the use of AI-generated elements in their latest installment. The comparison between these two major gaming franchises highlights the ongoing debate and uncertainty surrounding the role of generative AI in the video game industry, as developers navigate the balance between innovation and maintaining the integrity of the gaming experience.