Oura is winning young women and losing gym rats, and it’s fine with that
Oura, a popular health tracking device, has seen a shift in its user demographics, with a growing popularity among young women, while losing interest from gym enthusiasts. Oura's chief commercial officer has stated that the company is not overly concerned about capturing every demographic, but rather focuses on maintaining the satisfaction of its core users while organically attracting new segments. The article suggests that Oura's strategy is to cater to its current user base, which now includes a significant number of young women, rather than trying to appeal to a wider range of consumers. This approach appears to be working for the company, as it continues to expand its user base and maintain its position in the health tracking device market.
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