Technology9/7/2025Bloomberg

Apple’s Hot New iPhone ‘Air’ Won’t Be the Right Choice for Most Buyers

Apple’s Hot New iPhone ‘Air’ Won’t Be the Right Choice for Most Buyers

Apple's upcoming event will feature the launch of the "iPhone 17 Air," a thin and lightweight model. However, experts suggest that this device may not be the best choice for most consumers. Alongside the new iPhone, Apple is also planning to unveil a Perplexity rival, a move that aims to compete with the growing popularity of AI-powered assistants. The company is also continuing its efforts to introduce AI features in the Chinese market. Additionally, the event will see the long-awaited release of an Instagram app for the iPad, addressing a significant gap in the platform's availability on Apple's tablet devices. While the iPhone 17 Air may appeal to a niche market, the article suggests that it may not be the most practical or suitable option for the majority of Apple's customer base. The event will also showcase the tech giant's diversification into AI and its ongoing efforts to expand its presence in the Chinese market.

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