The frenzied, gamified chase for Labubus
The article discusses the chaotic and gamified experience of trying to purchase a Labubu, a popular collectible toy, directly from the source. The author describes the frenzied process of toggling between a TikTok Live stream and a shopping app, tapping rapidly to secure an available listing, and facing frequent app crashes and sellouts. The article highlights that the actual process of buying a genuine Labubu from the source, Pop Mart, is a "maddening" experience, with many consumers turning to fake "Lafufus" as an alternative. The article suggests that the Labubu mania has created a gamified and competitive environment for consumers, with the limited availability and high demand driving a frenetic chase for the coveted collectible.
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