Is there a secret formula for election-winning slogans?

The article discusses a new book by political strategist Chris Bruni-Lowe, which suggests that there is a secret formula for crafting election-winning slogans. According to Bruni-Lowe, the key lies in using a specific combination of eight words. The article does not provide the exact formula proposed in the book, but it highlights the importance that political parties and candidates place on finding the right messaging to connect with voters and sway public opinion. The article also notes that the concept of a "secret formula" for successful slogans has been the subject of debate and scrutiny within the political and marketing fields. While some experts may be skeptical of such claims, the article suggests that the pursuit of effective campaign messaging remains a critical focus for political strategists. Overall, the article presents the key premise of Bruni-Lowe's book, which claims to offer a formula for creating election-winning slogans, without delving into the specific details or evaluating the merits of the argument.