Ford is developing a $30,000 midsized EV pickup
Ford is developing a new $30,000 midsized electric pickup truck as part of its Universal EV Platform, which will underpin a range of affordable electric vehicles. The company plans to invest $5 billion, including $2 billion in its Louisville, Kentucky factory, to create or secure nearly 4,000 direct jobs. The new pickup will use Ford's upcoming prismatic lithium iron phosphate (LFP) batteries, which are expected to provide cost savings and space/weight advantages. The vehicle is slated to launch in 2027 and will have more interior space than a Toyota RAV4, with features like the ability to lock gear in the truck bed. While Ford hasn't revealed the name or design yet, it promises the pickup will offer instant torque and sports car-like acceleration. The Universal EV Platform aims to reduce parts, assembly time, and ownership costs compared to a used Tesla Model Y.
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