Meta's latest creator push comes with $3,000 bonuses for posting on Facebook - Engadget

The company says creators stand to make a lot more if they stick with the platform. Stop me if you've heard this before: Meta has a new program to lure top creator talent to Facebook and it comes with hefty bonus payments. The company is launching a new initiative aimed at popular creators who already have large followings on TikTok, YouTube or Instagram and offering them bonuses up to $3,000 a month just for posting on Facebook. Meta's goal is to draw more top talent to its Content Monetization program, which pays creators based on views and other engagement metrics across Stories, Reels and posts. The new bonuses will be part of an initiative Meta has dubbed "Creator Fast Track," which is meant to make the onboarding process easier — and more enticing — to Facebook newcomers. Under the new "Fast Track" program, Meta is offering monthly bonuses of $1,000 to creators who have at least 100,000 followers on another platform and $3,000 for those that have a million or more. Creators who join will need to post a minimum number of Reels per month to earn the bonuses, but aren't required to meet engagement targets or post exclusive content to earn. They also aren't limited to video conte