Technology8/10/2026•The Verge

What happens to Bose when headphones become AI?

What happens to Bose when headphones become AI?

Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Snyder on the company’s move into luxury audio, licensing the Bose brand, and what happens to great sound in the AI era. If you buy something from a link, The Verge may earn a commission. See our ethics statement. Posts from this author will be added to your daily email digest and your homepage feed. If you buy something from a link, The Verge may earn a commission. See our ethics statement. Posts from this author will be added to your daily email digest and your homepage feed. Today, I’m talking with Lila Snyder, who is the CEO of Bose. You certainly know Bose — it’s one of the most famous brands in all of consumer tech. The company started 60 years ago selling speakers to consumers, and its focus on research and development has led it to be a leader in both car audio and noise-canceling headphones. Lila was last on the show about four years ago, and since then she’s dramatically rearchitected the company. The focus on resea

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