‘They have 24 months to milk the hell out of it’: will Son signing open up Asia for MLS?

The article discusses the potential impact of South Korean superstar Son Heung-min's move to Los Angeles FC (LAFC) in the MLS. Son, one of the most beloved players in Asia, has signed a two-year contract with LAFC, providing the league with a valuable opportunity to raise its profile in the region. The article notes that South Korean soccer fans have traditionally been more focused on following the schedules of Major League Baseball (MLB) teams, but now they are expected to shift their attention to MLS. The transfer of Son, who helped Tottenham Hotspur become one of the biggest clubs in his home country and continent, is seen as a chance for LAFC and the MLS to capitalize on his popularity and reach new audiences in Asia. The article suggests that LAFC and the MLS have "24 months to milk the hell out of it," referring to the limited time they have to maximize the potential benefits of Son's presence in the league.