Upwork is buying its way into corporate staffing beyond freelancers

Upwork, a leading freelance platform, is expanding its reach beyond the freelance market by acquiring two companies, Bubty and Ascen. The merger of these companies with Upwork's existing enterprise business will form a separate entity, which is expected to launch later this year. This move is part of Upwork's strategy to strengthen its position in the corporate staffing market, catering to the growing demand for flexible and skilled workforce solutions. The new entity will provide companies with access to a wider range of talent, including both freelancers and full-time employees, to meet their staffing needs. The acquisition is expected to enhance Upwork's capabilities in areas such as workforce planning, talent management, and compliance, enabling the company to offer a more comprehensive suite of services to its corporate clients. This strategic shift reflects the evolving nature of the job market, where businesses are increasingly seeking flexible and scalable workforce solutions to adapt to changing market conditions.