How Found Footage Helped Blumhouse Build Its Horror Empire
The article discusses how the found footage genre helped Blumhouse, a prominent horror production company, establish its success in the industry. It focuses on the 2012 film "Sinister," which was a key early success for Blumhouse. The article explores how the found footage approach, which involves presenting footage that appears to be discovered, helped "Sinister" effectively create a sense of authenticity and unease. This technique was a driving factor in the film's commercial and critical acclaim, contributing to Blumhouse's growth into a leading horror production studio. The article provides insights into how Blumhouse leveraged the found footage genre to build its horror empire, highlighting the importance of this approach in the company's early success and the broader impact it had on the horror genre.
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