Gaming9/5/2025IGN

Pete Hines Comments on the Confusion Surrounding How Bethesda Named Prey 2017: 'Don't Even Get Me Started'

Pete Hines Comments on the Confusion Surrounding How Bethesda Named Prey 2017: 'Don't Even Get Me Started'

The article discusses the confusion surrounding the naming of Bethesda's 2017 game, Prey. Pete Hines, Bethesda's senior vice president of global marketing and communications, commented on the issue, saying "Don't even get me started" when asked about the decision to use the Prey name. The original Prey game was developed by Human Head Studios and published by 2K Games in 2006. When Arkane Studios developed a new game with the same title in 2017, it caused confusion among fans. Hines acknowledged that there were internal discussions at Bethesda about the name choice, but did not provide further details on the decision-making process. The article suggests that the naming of the 2017 Prey game was a contentious issue within Bethesda, and that the company was aware of the potential for confusion among players due to the shared title with the earlier Prey game.

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