Sports7/21/2025•The Guardian
ITV gamble pays off with 8 million expected to watch England’s Euro 2025 semi-final
The news article discusses ITV's decision to have the first pick of the semi-finals for the Euro 2025 tournament, which is expected to pay off with an audience of over 8 million viewers for England's semi-final match against Italy on Tuesday. ITV took a gamble in this arrangement, as the BBC secured the live coverage of three of the four quarter-finals, including England's penalty shootout victory against Sweden. The broadcasters will share the live coverage of the final on Sunday. The article notes that viewing figures have been increasing as the tournament progresses.
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