Best Amazon Big Spring Sale TV deals 2026: Hisense, TCL, Samsung

Most of the year's major flagship TVs announced in January are typically out by the end of March, cueing retailers to push deals on last year's TVs even harder. March was further established as one of the best months to buy a TV when Amazon started holding a massive annual spring sale. This year, it's longer than ever: The 2026 Big Spring Sale runs from March 25 through 31. And a ton of TVs are included in the sale. It's not just Amazon's in-house Fire TVs that see big discounts during the Big Spring Sale — they're hardly the best TVs you can get for the money right now. The most worthwhile Amazon TV deals are from solid budget brands like TCL and Hisense, with a few premium options like Samsung's The Frame thrown in. To find deals on premium 2025 OLEDs, Best Buy tends to have way more options. We’re tracking the strongest Amazon TV deals throughout the Big Spring Sale, with a rolling list updated as prices change. Every model featured here is at, or lower than, its previous best price based on data from camelcamelcamel, so these are genuinely competitive offers. We’re also watching for fresh discounts across the models we've picked as the best 65-inch TVs you can buy this year. On