Welcome to Necaxa: Rob, Ryan and Eva Longoria bring the Wrexham playbook to Mexico

The article discusses the involvement of Rob McElhenney, Ryan Reynolds, and Eva Longoria in the ownership of Mexican soccer club Necaxa. McElhenney and Reynolds, who gained fame for their successful takeover of Wrexham AFC in the UK, have now set their sights on replicating their approach in Mexico. Longoria, an actress and producer, has joined the trio as a co-owner. The article suggests that the group aims to apply the "Wrexham playbook" to Necaxa, which involves a focus on community engagement, digital content creation, and the promotion of the club's brand. The goal is to generate increased interest and support for the team, similar to the success they've achieved with Wrexham. The article highlights the potential for the celebrity ownership group to bring a fresh perspective and innovative strategies to the Mexican soccer landscape, drawing comparisons to their work with Wrexham. However, the article does not delve into the specific plans or challenges they may face in their endeavor to revitalize Necaxa.