Is it illegal to not buy ads on X? Experts explain the FTC’s bizarre ad fight.

The Federal Trade Commission (FTC) has been embroiled in a legal battle over the issue of mandatory ad purchases on the platform X. The controversy revolves around the FTC's stance that not buying ads on X could be considered an unfair business practice, which some experts have described as a "bizarre" and "silly" interpretation of the law. The FTC's argument is that X's dominance in the digital advertising market has created a situation where businesses feel compelled to advertise on the platform, even if they don't want to. However, legal experts have questioned the FTC's approach, stating that it may be overstepping its authority and setting a concerning precedent. The article explores the nuances of the FTC's case, highlighting the potential implications for businesses and the broader digital advertising landscape. It provides insights from legal experts who offer a more measured perspective on the issue, emphasizing the need for a balanced and well-reasoned approach to regulating the tech industry.