Take-Two Boss Addresses Rumored Price Hike For Grand Theft Auto 6
The article discusses the potential pricing of the highly anticipated game Grand Theft Auto 6 (GTA 6). Strauss Zelnick, the CEO of Take-Two Interactive (Rockstar Games' parent company), has addressed the rumors of the game being priced at $100. Zelnick emphasizes that their goal is to provide more value to consumers than what they charge, and that variable pricing has been the industry standard, with prices often discounted over time. The article also mentions a former Rockstar employee's comments on the likelihood of his return for GTA 6, and the possibility of real-world musicians being featured in the game's radio stations. Overall, the article suggests that Take-Two Interactive is not enthusiastic about significantly raising the price of GTA 6, and is focused on delivering a high-quality experience that exceeds consumer expectations.
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