ESPN Ditches Pay-TV First Model With $30-a-Month Streaming App

ESPN, the sports media giant, has announced the launch of a new $30-per-month streaming app, marking a significant shift in its distribution strategy. The move comes as the company abandons its previous "pay-TV first" model, where content was primarily available through cable and satellite subscriptions. According to ESPN Chairman Jimmy Pitaro, the decision was driven by the changing landscape of consumer preferences, with a growing demand for direct-to-consumer streaming options. The new app will provide access to live sports events, highlights, and original programming, catering to the evolving viewing habits of sports fans. The introduction of the streaming app reflects ESPN's effort to adapt to the shifting media landscape and cater to the needs of cord-cutters and cord-nevers. By offering a standalone streaming service, the company aims to expand its reach and retain its position as a leading provider of sports content in the digital age.