Apple TV+ is now just Apple TV
Apple has rebranded its streaming service from "Apple TV+" to simply "Apple TV." The company made this change in a low-key manner, announcing it at the end of a press release about the release of an F1 movie on the platform. The rebranding is aimed at simplifying the service's identity, but it has also led to some confusion, as the Apple TV device, the Apple TV app, and the Apple TV streaming service are all now referred to as "Apple TV." The article highlights the potential for further confusion if Apple were to release a new Apple TV device in the future. Overall, the article suggests that Apple's attempt to streamline its branding may have created more complexity for users.
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