Technology8/20/2025The Next Web

The next unicorn might not hire anyone

The next unicorn might not hire anyone

The article discusses the evolving approach of startups in terms of hiring and scaling their businesses. While in the past, startups often equated success with rapid headcount growth, a new generation of startups is now scaling with leaner teams and fewer people. These startups are not building out sprawling customer support or sales teams, and seem to be automating what once warranted entire departments. The article cites examples of startups like Cursor and Midjourney, which have generated significant revenue with a relatively small number of employees. This shift in the startup landscape suggests that the traditional formula of "build a product, raise a round, hire fast" may no longer be the only path to success, as startups explore more efficient and automated ways to scale their businesses.

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