Technology9/15/2025Bloomberg

Apple’s New iPhones Appeal With Core Engineering, Not AI

Apple’s New iPhones Appeal With Core Engineering, Not AI

Apple's latest iPhone models, the 14 and 14 Pro, have focused on core engineering improvements rather than relying heavily on artificial intelligence (AI) or other cutting-edge technologies. While some expected more AI-driven features, the new iPhones prioritize practical enhancements like improved battery life, camera capabilities, and processing power. The article suggests that Apple's approach to its flagship product is more incremental than revolutionary, catering to the needs of its existing user base rather than chasing the latest tech trends. This strategy aligns with the company's reputation for reliability and user-centric design, rather than flashy, AI-driven features. The article also notes that the absence of major AI-powered innovations in the new iPhones may disappoint some tech enthusiasts, but it reflects Apple's focus on refining its core product offerings to maintain its strong position in the smartphone market.

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