Technology9/17/2025The Verge

Apple’s iPhone 17 Pro is a bold redesign but a basic upgrade

Apple’s iPhone 17 Pro is a bold redesign but a basic upgrade

Apple's latest iPhone 17 Pro and iPhone 17 Pro Max models feature a bold redesign, but offer only basic upgrades compared to previous generations. The display is no longer unique to the Pro lineup, as similar features are now available on other iPhone models. Additionally, the camera quality has reached a level of "good enough" on most smartphones, reducing the Pro's competitive edge in this area. The report suggests that the iPhone Pro is now primarily targeted at creators who require the longest battery life and the best cameras for video and photo recording. For those who are not creators, the decision to purchase the Pro Max may be based more on its larger, higher-refresh-rate screen and battery life rather than its camera capabilities. Overall, the article highlights that the iPhone 17 Pro and Pro Max represent a shift in Apple's positioning of the Pro lineup, with a focus on catering to the needs of content creators rather than offering a significant upgrade for general consumers.

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