Technology3/18/2026•TechCrunch

Nothing CEO Carl Pei says smartphone apps will disappear as AI agents take their place | TechCrunch

Nothing CEO Carl Pei says smartphone apps will disappear as AI agents take their place | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Carl Pei, co-founder and CEO of Nothing, is imagining a future beyond the iPhone — and it’s a device powered by AI agents, not running apps. “In terms of AI in software, I think people should understand that apps are going to disappear,” said Pei, whose consumer electronics brand makes unique smartphones and other accessories. “So, if you’re a founder or a startup and your app is like where the core value lies, that will be disrupted whether you like it or not.” Pei made these comments during an interview at the SXSW conference in Austin on Wednesday. The founder has talked about an AI-first device before, as this vision helped the company close its $200 million Series C funding round last year. At the time, Nothing was pitching the idea of a new kind of smartphone using AI and personalization technology that’s accurate enough for its users to not feel they had to go behind the AI and double-check its output. At SXSW, Pei expanded on his vision for the AI-first device and the step

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