WhatsApp is testing a premium subscription, but it is mainly cosmetic | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. WhatsApp is testing a new subscription tier, similar to Instagram Plus and Snapchat+, that lets users pay for customized icons, themes, ringtones, and more. The paid plan’s features are largely cosmetic; users don’t get many additional functional features. WhatsApp Plus has been spotted by many users, including social media consultant Matt Navarra. The company confirmed the test to TechCrunch in a statement. “WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience,” a Meta spokesperson said. “Premium features include expanded pinned chats, custom lists, new chat themes, and more. We’re starting with a small test to gather feedback and ensure we’re building something people find genuinely valuable.” While the company didn’t specify pricing, WABetaInfo noted that the plan might be priced at €2.49 per month in Europe and 229 PKR ($0.82) in Pakistan. The blog noted that the company is als