Technology10/13/2025Bloomberg

Apple CEO Tim Cook Tours China as iPhone Air Sales Finally Begin

Apple CEO Tim Cook Tours China as iPhone Air Sales Finally Begin

Apple CEO Tim Cook has visited China as the company's latest iPhone model, the iPhone Air, finally becomes available in the country. The iPhone Air, which is Apple's thinnest and lightest smartphone to date, has been launched in China after a delay that allowed local carriers to prepare for the device's eSIM-only design. The introduction of the iPhone Air in China is seen as a significant move for Apple, as the country is a crucial market for the tech giant. The delay in the launch was necessary to ensure that the eSIM technology, which eliminates the need for a physical SIM card, was compatible with the local carriers' infrastructure. The visit by Tim Cook underscores the importance of the Chinese market for Apple and the company's efforts to maintain its strong presence in the region. The successful launch of the iPhone Air in China is expected to contribute to Apple's overall sales and market share in the country.

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