How South Korea's K-beauty industry is being hit by Trump tariffs

The article discusses the impact of Trump's tariffs on the South Korean beauty industry, known as "K-beauty." The 15% tariff on imported goods from South Korea has led to a surge in stockpiling by buyers and sellers of K-beauty products in the United States. The tariff, which went into effect on September 1st, 2019, has prompted concerns among K-beauty companies and retailers about potential price increases and decreased demand for their products. Many are trying to build up their inventory to mitigate the effects of the tariff. The K-beauty industry has experienced rapid growth in recent years, with South Korean cosmetics and skincare products becoming increasingly popular worldwide. The US is a significant market for these products, and the tariff could pose a challenge to the continued expansion of the industry. The article highlights the uncertainties facing the K-beauty sector as it navigates the changing trade landscape between the US and South Korea. The industry's response to the tariff will be closely watched as it attempts to maintain its momentum in the global market.