Do creators need a prenup for their joint TikTok?

Have you ever heard that ol’ country song “Who gets the family bible when two grownups lose heart?” Well, we may need a new version for the Gen Z era, because according to a litigation strategist I met at SXSW 2026, it’s actually the family TikTok account creators should be worried about. That's right, TIL that creators should consider adding TikTok, YouTube, and Instagram accounts to their prenups. Attorney Michelle May O’Neil said exactly that during a SXSW panel she hosted, “Who Owns Me? Legal War Over Identity in the Creator Economy.” O’Neil is a nationally recognized lawyer and expert on NIL (name, image, likeness) topics, and she warned creators to take proactive steps to protect their identities, including prenuptial agreements. This isn’t a hypothetical situation, either. O’Neil highlighted the case of Kat and Mike Stickler, married influencers who ended up in a bitter custody feud, not over their children, but over their followers — all 4 million of them. In covering the case, the Wall Street Journal asked, “Who Gets the TikTok in the Divorce?” (FWIW, Kat ultimately retained ownership of the original TikTok account and has gone on to amass an even larger following as @kats