Technology6/10/2026•Engadget

You can personalize your Instagram algorithm now — unless you want to see more posts from accounts you follow - Engadget

You can personalize your Instagram algorithm now — unless you want to see more posts from accounts you follow - Engadget

The app expanded its algorithm personalization features to its main feed. Instagram just made it a whole lot easier to control what you see in your main feed. The app expanded its algorithm personalization feature to its central feed so users can choose exactly what topics they want to see more and less of in their recommendations. According to Instagram chief Adam Mosseri, the change is meant to give users more "agency" over their experience in the app. "I believe it's in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in," he wrote in a lengthy post on Threads. But that "agency" apparently doesn't apply to people who want to see more posts from accounts they actually follow. The feature only works with interest-based topics, like "rescue dogs" or "parenting humor." When I tried asking for "posts from people I follow" it returned an error message that said "no results found." The issue is a sore spot for many creators and businesses on the platform. Mosseri is regularly questioned about why creators' posts don't con

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