Oh no, Sony is testing dynamic pricing on PS5 games

Regions around the world have been part of an experiment that displays differing prices for the same PS5 games Unless a video game is on sale, you probably expect to pay the same as anyone else for a brand-new game. But it seems that Sony is testing the waters for a system on the PlayStation Store that will display varying prices for the same product to different people. The PlayStation maker also appears to be testing personalized sales that will show discounts tailored to the user viewing them. Dynamic pricing is a revenue model where a company will switch up the cost of an item for different users. These changes are dependent on a variety of factors, like purchase history data, location, inventory, demand, time of day, weather, and income level. Though controversial, dynamic pricing has seen a surge in a variety of industries, from grocery stores to the housing market. The price discrepancies can have a wide range, or they can be minor depending on the industry. But even if it is a matter of a few cents, companies who use pricing models like this bank on the long-term benefits of extracting more money from a wide pool of customers. Dynamic pricing does not inherently mean that a