Spotify partners with Netflix for video podcast distribution deal
Spotify and Netflix have announced a partnership to distribute select video podcasts on the streaming platform starting in 2026. The agreement will initially feature curated shows from Spotify Studios and The Ringer, with plans to expand to additional genres over time. The move highlights Spotify's strategic emphasis on video content, which has seen a significant rise in consumption, growing 20 times faster than audio-only podcasts. This partnership aims to leverage Spotify's podcast production capabilities and Netflix's vast user base, potentially driving increased engagement and advertising revenue for both platforms. The collaboration reflects the evolving media landscape, where the lines between traditional streaming services and audio-focused platforms are blurring as they seek to offer a diverse range of content and enhance the user experience.
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