South African influencer apologises over viral Russian job videos

South African influencer Mihlali Ndamase has issued an apology for her involvement in a controversial recruitment scheme targeting young people to work in Russia. The videos, which went viral on social media, promised lucrative job opportunities in Russia, sparking concerns from the South African government. The government warned against the scheme, cautioning young people about the potential risks and dangers of such programs. The backlash has been significant, with many criticizing the influencer for her role in promoting the initiative without properly vetting the details or considering the potential consequences. In her apology, Ndamase acknowledged the concerns raised and stated that she had not been aware of the full implications of the program. She expressed regret for any harm or confusion caused and committed to being more cautious and responsible in her future endorsements. The incident has highlighted the need for greater scrutiny and transparency in influencer marketing, especially when it comes to opportunities that may have hidden risks or questionable legitimacy.