Amazon agrees to make canceling Prime easy, will refund customers $1.5B

Amazon has reached a settlement with the Federal Trade Commission (FTC) regarding its Prime subscription service. The key points of the agreement are: 1. Amazon will make it easier for customers to cancel their Prime memberships, eliminating the "No, I don't want free shipping" button that made the process difficult. 2. The company will provide refunds totaling $1.5 billion to customers who were charged for Prime memberships they did not want or could not use. 3. Amazon has agreed to obtain express consent from customers before automatically renewing their Prime subscriptions. 4. The settlement aims to address concerns that Amazon's Prime cancellation process was deceptive and made it challenging for customers to end their memberships. The agreement highlights the FTC's efforts to protect consumers from unfair and deceptive practices in the subscription economy. The changes mandated by the settlement are expected to make the Prime cancellation process more transparent and user-friendly for Amazon's customers.