Amazon Sells Its Own 55-inch QLED TV at Nearly Zero Margin, Dolby Vision and Local Dimming Now Cheaper Than Dumb TVs

This article features deals sourced directly by Gizmodo and produced independently of the editorial team. We may earn a commission when you buy through links on the site. Amazon makes the Fire TV Omni QLED. Amazon is also selling it at 44% off during Prime Day, which on its own hardware means the margin is essentially gone. The Amazon Fire TV 55-inch Omni QLED Series is down to $279, off its $499 standard price, for a 55-inch QLED smart TV with Dolby Vision IQ, HDR10+ Adaptive, 64-zone full array local dimming, adaptive brightness, Alexa hands-free control, and the Fire TV Ambient Experience. This deal requires Prime membership, and the 30-day trial runs without a card. A basic non-smart TV at $279 in 55 inches delivers a standard LED panel with fixed brightness, no HDR processing, no local dimming, and no smart platform. The Amazon Fire TV Omni QLED at the same price delivers Quantum Dot color technology that expands the color gamut beyond what standard LED panels can produce, Dolby Vision IQ that adjusts HDR processing dynamically based on scene content, HDR10+ Adaptive that optimizes brightness and contrast for the ambient lighting in the room, and 64-zone full array local dimmi