Sneak King May Never Return Because The Burger King Mascot Was Too Creepy
The article discusses the potential demise of the Sneak King video game franchise due to the unpopularity of the Burger King mascot, known as the "Creepy King." The Burger King chief marketing officer, Joel Yashinsky, revealed that the company has moved away from the "Creepy King" mascot because it had "limited appeal" compared to more family-friendly mascots like McDonald's. The article notes that Sneak King, along with two other Burger King-themed games, were part of a series called "The Burger King Games," which gained a cult following. However, the article suggests that Burger King's desire to distance itself from the "Creepy King" era may mean that a Sneak King sequel is unlikely to happen, disappointing fans who have been waiting for it for over 18 years.
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