WSL still grappling with how to fit League Cup into football ecosystem

The article discusses the challenges faced by the Women's League Cup (WLC) in the women's football ecosystem. The WLC group stage is set to begin on Wednesday, but the competition has struggled to establish a strong identity and garner significant fan interest, especially compared to the heavily marketed Women's Super League (WSL) and FA Cup fixtures. The article mentions that the WSL Football is considering the future of the League Cup, with the idea of scrapping the competition being raised at various times. The rationale behind this is the limited available matchdays and the desire to focus investment on the "hero products" of the WSL and WSL2, as well as the FA Cup. The article highlights the complicated format and lack of identity of the WLC, which has made it difficult for the competition to compete with other high-profile women's football events. Overall, the article suggests that the WLC is facing challenges in finding its place within the broader women's football landscape.